Social Media is here to stay.

The Securities and Exchange Commission are focusing heavily on this topic and how Advisors utilize social media venues. They are investigating the communications, retention and oversight of these channels and asking many questions.

If you are planning to incorporate social media into your business, the place to start is with a well articulated strategy. Compliance and risk management start with the alignment of business goals with risk management. Before you draft a social media policy for your team, consider the following:

• Define the scope of interactions you will allow for your firm — What social channels are in scope? What social channels do not align with your business?
• Segment your social worlds. Distinguish between your personal and business worlds. Your biggest risk in social media is likely not the regulators! While you may be able to control the content of your firm, you are not able to manage the content of your personal network. Don’t assume unnecessary reputation risk for your RIA.
• Evaluate technology options. While technology is not necessarily required, how will you monitor, retain and manage social media without a good technology solution?

AdvisorAssist provides comprehensive solutions to assist firms with the social media strategy, risk management and implementation.

Our services start with the definition of a social media strategy and a roadmap to risk managed success. We will guide you through the social media maze to help you form a strategy for incorporating social media into your business. We will assist in the selection of technology and the design of your social media workflows. And as a regulated entities, we’ll help your RIA define its policies and procedures and processes for meeting the fast moving securities regulations.

For more information on our capabilities, please complete the adjacent form or contact us at 866.513.4042.